Successful strategy is developed from an understanding of both the company and the environment within which it operates. Aureus seeks to develop a data based understanding of these two factors to inform strategy recommendations with the optimal chances of success.
Step 1: Goal – In order for a company to develop a proper strategy, everyone in the organization must understand the goal. Whether that is to simply grow sales or enter existing markets, the company must have a concrete understanding of what it is trying to achieve and furthermore, that this goal is the proper direction for the company if resources are to be allocated.
Step 2: Internal Analysis – Strategy must be built upon the core competencies and resources of the company. We seek to understand the strengths and weaknesses of the firm as well as the resources available to execute on the strategy.
Step 3: Market Analysis – Once we have an understanding of the firm, we must gain a complete understanding of the market. That is competitors, products and macroeconomic forces with which your business must ultimately compete.
Step 4: Strategy – With the proper data and research, our firm can present the range of potential strategies for executing and achieving the company’s goals.
Step 5: Implementation – It is not just enough to understand the what, it is also important to understand the how. Aureus seeks to go beyond and help develop the roadmap alongside management to achieving and implementing strategy.